The ranking of your website on Google and other major search engines says a lot about your business. To win over a huge share of the market, you need to ensure your business website enjoys a better ranking. This is the only way you can drive more organic traffic while also giving your competitors something to think about.
But what if you website is ranking highly on Google today, but you see a drop in its position the next day? Well, there are lots of reasons why this could happen. Regardless of the reason behind it, you should strive to fix Google rank drops. After all, rankings drops cost you money.
You might be wondering about the most viable route to follow and fix this issue once and for all without straining. To help you get started, below are two simple but effective ways to diagnose and repair a rankings drop.
Ensure Your Site is Working
Even though it might literally sound crazy, you should go to your website and take a look to see if anything is messed up. Take this as the perfect opportunity to check your site’s index coverage and see what is going on. Be sure to check if your hosting expired, your domain expired or your webhost messed up and is not displaying your site. It is then that you can fix the issue within the shortest possible time.
Check Google Search Console for Errors or Updates
Sometimes errors on your Google search console or warning could be the underlying reason behind the rankings drop. The good news is that Google will notify you of crawl errors automatically when the bots crawl to your website. The same case applies to manual actions by their human reviews if they happen to flag your website’s pages.
To avoid falling down the pecking order, make it the norm to keep your eye open for any Google updates. Furthermore, monitor your competitors’ rankings in Google. That way, you can easily tell when something is amiss on your site.
Final Thoughts
Fixing ranking drops is not that difficult as it might sound. Be sure to review recent changes and prioritize mobile-friendly websites and user experience as they also impact your site’s rankings. You can learn more on how to fix Google rank drops here and give your competitors a run for their money.
