Many architecture firms in Singapore rely primarily on referral and repeat clients. This is a passive approach to business development which could also be described as hope marketing. This is based on the idea that a steady stream of clientsis going to call or walk in without much effort on your part.
Unfortunately, things have changed and these approach leaves lot to chance.If you want to develop your firm, it’simportant you diversify these approach with active and proactive business development strategies. It doesn’t happen overnight, but with the right approaches, it’s possible. In this article, we’ve compiled top marketing ideas to help you increase your visibility. Here are some of the marketing ideas to follow.
Have An Engaging Architecture Firm Website
First, your website must be more than an online brochure or portfolio. It needs to connect and engage with your ideal clients. Ask yourself a few questions such as: who are they? what questions do they ask?, what are they looking for in an architect? Mention but a few.
If your website is not in a position to answer these questions, then you can be sure you’re missing out on new business opportunities. Remember that yourwebsite plays a vital role in determining whether clients will consider doing business with your firm or not. So, make sure its speaking to the wants.
Optimize Your Website Content For Search Rankings
One of the top reasons to have a website is to get found website. Few architecture firm website were properly set up to be indexed by search engines in a way they would be found online by prospective clients.
IfGoogle can’t index your site, it’s going to rank you lower in search results, and this will reduce the likelihood that your firm will get found online. The process of preparing your site to be found online is often referred to as SEO. So, the more you optimize your website, the more clients you get.
Adding these tactics to your current marketing efforts or even ditching some worn out activities in favour of adding something new. This could be the jump start you need to drive growth and attract new clients to your architecture firm. Social media can help you engage with both old and new clients. If you aren’t sure where to start, follow the strategies above or work with leading architecture firms in Singapore.