Despite the market being crowded, every marketer still hopes to get their brand out there in front of as many eyeballs as possible. No wonder more and more marketers are now leveraging the power of influencer marketing. In an attempt to stand out from the competition, it is common for marketers to make some mistakes.
However, you should make it the norm to learn from these mistakes as they go a long way in making sure you get the most from your influencer marketing campaigns. The following are three common influencer marketing mistakes that every company should avoid at all costs.
Not Havinga Clear Influencer Marketing Plan
While creating an influencer marketing plan might seem obvious, you’d be surprised at how many marketers skimp on this. Some actually fall into the trap of choosing the wrong influencers without having a real plan in place. If you’ve been doing this, it might be the right time to consider taking a new approach.
Be sure to set clear goals from the onset, after which you should create a budget and an easy-to-follow plan of action. This should clearly outline what you hope to achieve, how you intend to measure results, and the number of resources you need to have at your disposal.
Not Defining Your Target Audience
Not everyone who uses influencer marketing will fit your brand. Once you have a clear action plan in place, you need to conduct meaningful market research and define your target audience. You want to keep your social media followers educated, and this is only possible if you already know who you are dealing with. The last thing you want is for you to start targeting the wrong social media audience.
Defining your target audience will let you concentrate your influencer marketing efforts on people who are interested in the products or services you offer. If you do not know your target audience, it will prove difficult for you to create engaging and relevant content. Also, you risk working with influencers using the wrong channels.
The Bottom Line
Never allow simple mistakes to derail your quest of running successful influencer marketing campaigns. Even though mistakes will always happen, you can overcome them as long as you employ the correct measures.
And the first course of action is to make yourself aware of these mistakes. Be sure to do your homework as it is the only way to create awareness of the most frequent influencer marketing mistakes. This is what you need to avoid neglecting use of authentic communication.
