If you happen to run an online business or run a website, chances are you’ve heard the term ‘marketing automation.’ Maybe you have an insight into what it entails or it’s just some complicated-sounding buzzword for you. Either way, this is one of the topics you can’t risk ignoring if you want to maximize your marketing results.
Regardless of how big or small your business is, marketing automation is a process that you should keep a close eye on. After all, it helps increase the number of leads on your website. Today, we’re going to focus on simple marketing funnel automation tips to employ.
Leverage Social Media
Social media is the perfect place to engage your followers on a personal level. Unfortunately, it can also be one of the most time-consuming aspects of marketing. And this is easy to see why since some marketers spend hours posting, commenting and tweeting only to end up with pretty more than a handful of clicks. Nevertheless, it is undeniably one of the greatest sources of free traffic, happy customers, and new leads. Be sure to leverage social media as it is the perfect tool; for lead generation and brand awareness.
Email Automation
To capture the attention of your leads, you are better off taking advantage of email automation. Nowadays, there are numerous email marketing tools you can use to run effective campaigns. For instance, you can count on MailChimp whenever you want to build preset templates that can autofill automation for you. This is perfect for recurring emails such as weekly newsletters.
Aside from this, you can also build a whole series of emails that are automatically sent whenever you get a new subscriber. Things are not any different if you want to launch a new campaign. In short, you can never run out of options when it comes to email automation tools to leverage.
In Conclusion
Creating a good first impression should be your biggest priority when running a business in Singapore; be it small or large. And with the world going digital, you can never run out of the most viable ways to go about this. As long as you understand what works best for your business, rest assured you will give your competition a difficult time. Find time to read more about marketing funnel automation to avoid making costly mistakes once you’re underway.
