Swag or promotional merchandize plays a viral role in brand awareness and customer loyalty. By offering custom swag items, you’re not only providing your customers with a tangible reminder of your brand, but you’re also creating a lasting impression. And this is easily understandable considering these items serve as walking advertisements, spreading your brand’s message wherever they go.
As is the case with any other marketing campaign, you need a pre-defined swag budget before commencing on this expedition. After all, this helps ensure you purchase swag items without overspending. Having said that, here’s how to shop for custom swag items on a budget.
Bulk Buying
As cliché as it sounds; we can never emphasize this tip enough when you want to save money while shopping for the best custom swag products to leverage in your branding and marketing campaign. Depending on how you plan to use the promo items, you can land the best deals by ordering in bulk. That is mainly when using custom giveaways for your long-term promotions.
Ask About Discounts
Let’s face it; some prices are set in stone, and it is a waste of your precious time trying to negotiate discounts on your custom swag items purchase expedition when they won’t budge. But if you feel the door for price negotiations is open, feel free to ask about discounts. You’d love to save money while buying promo items, and this won’t happen if you choose to remain silent.
While some stores are unwilling to negotiate discounts, it doesn’t kill when you try your luck. You can never know what you will end up getting. After all, negotiation is standard practice on most purchases, and swag products for your marketing campaign are no exception.
Wrapping Up
Slashing down your branding and marketing budget doesn’t mean you should skimp on what promotional products can do for your business. Now more than ever, there are numerous ways to save money while shopping for swag products. That’s why you should never allow a modest swag budget to stop you from going out all in your promotions.
