Keeping up with all digital marketing terms being thrown around these days can seem like a tall order. However, this is one of those things that you can never risk skimping on when looking forward to running successful digital marketing campaigns. After all, it can make it difficult to keep up with conversations about marketing.
If you’ve been looking for a way to improve your digital marketing vocabulary, or your want to find a marketing glossary, you’re in the right place. Here are some of the marketing terms every digital marketer should know.
Conversion Rate
Conversion rate is merely the percentage of customers or prospects that take a specific action. This can be anything from opening an email to signing up for a demo. Since most marketing efforts focus on compelling a customer to take that next step in the sales funnel, conversion rate will always remain to be an important metric.
As a marketer, you need to contextualize rate data. After all, the average conversion rates tend to vary greatly on marketing channel and industry. Be sure to leverage attention-grabbing button as it helps increase the conversion rate.
Search Engine Optimization (SEO)
Search Engine Optimization (SEO) is undeniably one of the most common marketing terms digital marketers encounter. In a nutshell, SEO is the process of increasing the amount and quality of traffic to your website from unpaid web search results. The ‘unpaid’ part is important since SEO excludes paid search.
With SEO, you need to be aware of the phrases that search engines uses to index webpages. The secret lies in researching more about your target audience and determine the keywords they use to search for your products or services. Use this as the perfect chance to find out more about your lookalike audience.
Final Thoughts
These are just but some of the marketing terms digital marketers ought to be aware of before getting started. Other terms worth looking into include responsive design, search engine marketing (SEM), search engine results page (SERP), Clickthrough Rate (CTR) to mention a few.
Even though it takes time before you finally master these marketing terms, it pays off when you start your digital marketing campaign. Fortunately, you can discover other important digital marketing terms here. So, what are you waiting for before you finally improve your knowledge base and run successful digital marketing campaigns in Singapore!
