Instagram is a photo and video-sharing app with over 700 million monthly active users. It was acquired by Facebook in 2012 for $1 billion. In 2016, Instagram announced that it would start allowing businesses to place ads in people’s feeds. The Instagram ads can be placed between photos and videos in the user’s feed, or they can be placed as standalone posts. As of February 2017, there are more than 2 million advertisers on Instagram. Though Facebook and Twitter continue to lead the pack when it comes to social media advertising, Instagram is quickly catching up. In fact, a recent study by Shopify found that Instagram boasted a 34 percent higher click-through rate than Facebook and a whopping 101 percent higher click-through rate than Twitter. However, getting impressions on an ad is not that easy. Therefore, here are some ways how you can improve Instagram ad performance.
Ways to improve Instagram ad performance
● Interact with a targeted audience
Think about your ideal customer and focus on interacting with them. We are focusing on the targeted audience because you need to attract the right people to your brand, not the uninterested audience. It would be foolish to interact with a student and ask them to buy a car. Therefore, you need to be clever about your targeted audience.
● Focus on promoting your brand’s USP
A brand’s USP is the product that stands out from the rest. A product company pushes to the sky. Introduce your unique selling proposition and creates a buzz around it. You can also host giveaways to catch others’ attention. With this method, you are not only introducing your USP as a big deal but also catching the attention of many users.
● Post Instagram stories on a regular basis
Instagram stories are a great approach to landing customers on your website directly from Instagram. You can share some testimonials or stories to interact with your followers and add a swipe-up button to invite them onto your website. With this method, you can have your followers directly to your website as potential leads.
The bottom verdict
What’s more? Instagram ads are said to be far more “shareable” than those on other platforms. This is likely due in part to the fact that Instagram is a primarily visual medium. You can read more tips on improving Instagram ads performance by visiting the media one marketing website.
