International SEO is complex and requires a high level of technical knowledge. There are various aspects that need to be taken into consideration for an efficient international SEO strategy. It includes features like geo-targeting, multi-language support, website speed optimization, localized content optimization, and site security. The main concern with an effective international SEO is to rank for relevant markets that have a high volume of searches, but you have to consider market research on your target country basis.
In 2015, international SEO is on the rise and it doesn’t seem to be slowing down. In an infographic released by Moz back in 2014 they mention that 50% of users who use a search engine, have made a purchase through the search results. It also highlights that 66% of local searches are from a mobile device and over 75% of those users call a business directly from the search results operating a multilingual website. International SEO is a big deal and can’t be ignored any longer.
International SEO is one of the most important aspects of an online business. Google is becoming more and more international, which means that you need to be working on your international SEO campaign if you are not already. There are many benefits to having a good international SEO campaign, including new markets to sell your products, increased social media reach, better rankings on google search results pages, target customers in different countries etc.
There are many aspects of an international SEO strategy that need to be taken into consideration for it to be effective. The first is the language of your site and content, and how they relate to the geographic location you want targeted. This is important because it helps with localization and reaching international markets. Second, there is geo-targeting. If you want to rank in a certain geographical location, you need to make sure your website is optimized for that area by doing target customers in a different country where it will be seen most often. Optimizing your site can be done through implementing trust symbols like Trusted or AdSense ads (localized), translating your site content, and using analytics such as Google analytics or others that allow you to see where in the world people are coming from to visit your site.
There are several other factors that should be taken into consideration for an effective international SEO strategy, including mobile readiness, website speed, and website security/SSL certificates. Google has started to make mobile sites the priority to rank in their search engine results pages, so it is important that whatever you are offering can accommodate mobile browsing.
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